SM Lifestyle Entertainment, Inc. Opens 1st SM Cinema in Cagayan Region

As SM Supermalls recently opened its first ever shopping mall in the Cagayan Region, SM Lifestyle Entertainment, Inc. (SMLEI) has recently unveiled the first SM Cinema in the Cagayan Region and the 48th in the country.

With the opening of the SM City Cauayan in Isabela, Filipinos from the Cagayan Valley may now have the SM Cinema experience at first hand. Being the largest theatre network in the country, SM Cinema holds a promise of giving movie-goers a one-of-a-kind cinematic experience every time they see a movie. Movie enthusiasts from the region now have the facility to watch high quality movies that the Digital Cinemas that the SM Supermalls has to offer.

“At SM Lifestyle Entertainment Incorporated, our mission is to make our entertainment and food brands the first choice among all Filipinos because of the great experience and value for money that we provide,” says Edgar C. Tejerero, president of SMLEI. “Our facilities, products and services aim to provide Filipinos more venues to create wonderful memories with their families, friends, and loved ones.”

SM Cinema is the largest film exhibitor in the Philippines with more than 250 screens in almost 50 SM Supermalls across the nation. It is best known for its digital theatres, which delivers the ultimate 3D experience; Director’s Club cinemas, the cinema with the VIP treatment; and the IMAX theatre, specifically designed to deliver the world’s most immersive movie experience.
Aside from having entertainment facilities, a green and eco-friendly design was also implemented around the mall. SM Cauayan is the first non-premier SM Supermall to offer al-fresco or open air malling. Ceiling fans are used to ventilate the arcaded walkways and storefront hallways instead of the conventional use of air conditioners.

SM Lifestyle Entertainment, Incorporated or SMLEI is the lifestyle and entertainment solutions arm of SM Prime Holdings, Inc. that offers the best in movies, events, leisure, and technology. Starting with SM Cinema, the largest cinema exhibitor in the country, as its sole marque, the company grew into 12 major brands. Currently tucked under its belt are brands such as Director’s Club Cinema, IMAX Theatre, WM Cinemas, SM Skating Rink, SM Bowling Center, SM Science Center, Snack Time, e-PLUS Tap to Pay, e-PLUS Digital, SM Tickets, and Mall of Asia Arena. SMLEI aims to promote bonding activities among Filipino families and friends, through entertainment and leisure facilities, while advocating the ease of use and personalized service created to complement the Filipino lifestyle.

SM Cinema Cauayan Opening

From left to right: President of SM Prime Holdings, Inc., Mr. Hans Sy; Cauayan’s Mayor Bernard Dy; Congressman Napoleon Dy; President of SM Lifestyle Entertainment, Inc., Mr. Edgar Tejerero; and Vice Mayor Bartolome Mallillin. Behind are the Regional Operations Manager, Ms. Annaliza Ramos; SM Cauayan’s Assistant Theatre Manager, Mr. Jose Maniego; and AVP for Cinema and Exhibition, Mr. Warlito Ybanez.

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