Marketing Manager Viva Healthcare - Manila (Philippines)

Marketing Manager

Viva Healthcare - Manila (Philippines)

Job Description

We are looking for a dynamic and energetic marketing manager to join our team and play a key role in helping us grow our healthcare business. The role provides an ideal opportunity to make a direct and meaningful contribution to the Philippines healthcare sector by providing affordable healthcare to the mid-market. 

Reporting directly to the Managing Director of our business, the Marketing Manager will develop and implement an effective marketing strategy for Viva Healthcare.

  • Liaise with Managing Director to create and implement a comprehensive marketing strategy to build and strengthen the Viva Healthcare brand in Philippines
  • Develop an in-depth understanding of healthcare services in the Philippines in order to achieve a working knowledge of the consumer mindset
  • Develop and execute the Marketing Plan
  • Work with Creative Team in Singapore to design all relevant marketing collateral for Viva Healthcare’s marketing programs and ensure manage the content of the website
  • Conduct market research to determine market requirements for existing and future products, developing our pricing strategy
  • Lead and organise community engagement events
  • Analyze customers through customer research, current market conditions and competitor information
  • Manage  the productivity of the marketing plans and projects, ensuring overall adherence to timelines/budgets
  • Monitor, review and report on all marketing activity and results
  • Deliver marketing activity within an agreed budget, liaising with media and advertising where appropriate

Desired Skills & Experience

  • University Degree in marketing or business related field
  • Minimum of five years work experience in marketing ideally in healthcare or retail/FMCG
  • Start-up experience preferred - but not essential
  • Excellent written and verbal English; native-Tagalog speaker
  • Be a true team player
  • Demonstrate extreme flexibility and a willingness to embrace rapid and disruptive change
  • Have big-picture strategy skills and in-the-trenches execution skills
  • Work effectively with very little support and guidance
  • Is a pragmatic problem solver
  • Have a practical, hands-on, can-do attitude
  • Be meticulous and unfazed by impossible standards
  • Be able to earn the trust of both junior and senior colleagues
  • Have a strong desire to achieve but not at the expense of others
  • Be a positive and energetic person
  • Be a person with a strong interest in social development and contributing to the improvement of people’s lives in the Philippines

Company Description

Viva Healthcare is one the fastest-growing community healthcare providers for the mid-market in Asia.  We are headquartered in Singapore and currently operate across Asia and Africa. Our community focused multi-specialty primary health care centers offer high quality patient consultations, preventative care and diagnostics.

The mission of Viva Healthcare is to deliver quality and affordable healthcare services to middle-income Filipinos. Our objective is to build and operate a scalable and profitable multi-specialty clinic chain across the Philippines.  Viva Healthcare is committed to the communities it works in and aims to bring patient-centred quality healthcare within the reach of every individual.  

Additional Information

August 9, 2012
Mid-Senior level
Marketing and Advertising 
Job ID: