Please read all the guidelines and rules and regulations, carefully. Jollibee Foods Corporation shall be strict in the implementation of the guidelines set. Entries can be disqualified for technical reasons.

Nomination Guidelines, Rules & Regulation

  1. The competition is open to all Filipino families currently residing in the Philippines whose family members are all of good moral standing and with no criminal record. Nominated families should have at least one child. Age range of the children of these families should fall within the 18 years old and below bracket.
  2. Nominees must be families who serve as an embodiment of Filipino values.
  3. Anyone may nominate a Filipino family whom they admire, including their own families, using the official Entry form and must strictly comply with competition rules and regulations.
  4. Nominators must accomplish the nomination form which will be available for free at Jollibee branches nationwide or may be filled up HERE
  5. Nomination forms should be filled out completely, providing full name, contact details and address of the nominator and/or nominated families and answers to the questionnaire that establish the nominees' suitability and eligibility.
  6. Area coverage: Nationwide (Metro/Mega Manila, North Luzon, South Luzon, Visayas & Mindanao)


  1. Nomination can be made on the merit of the following criteria:
    40% Exemplifies Filipino family values (e.g. joy, unity, close-knit bonding, optimism, generosity, respect, etc.)
    40% Nominee�s impact outside the family
    10% Degree of participation of the whole family
    10% Uniqueness of the story
  2. Any nomination/entry found to have violated the competition rules & regulations will be disqualified from the competition. Jollibee Foods Corporation and its agency reserves the right not to award, withdraw and/or forfeit any of the prizes should the participants or entries fail to meet a certain competition requirement.
  3. Deadline for the submission of all nominations/entries form is on August 31, 2011, 12 midnight.
  4. Nomination/Entry forms may be submitted through the following:
    1. Snail mail: Stratworks, Inc. 2/F Zaragoza Building, 104 Gamboa St., Legaspi Village, Makati City
    2. e-mail (address :
    3. All Jollibee stores nationwide
  5. Elimination Schedule:
    1. Submission of Nomination Forms: July 1 � August 31, 2011
    2. Determination of Semi-finalists: Wk. of Sept. 5
    3. Determination of Finalists: Wk. of Sept. 12
    4. Determination of Winners: Wk. of Sept. 19
    5. Awarding of Winners: Sept. 28, 2011


  1. There will be twenty five (25) semi finalists which will be trimmed down to five (5) and who will henceforth be declared as the grand winners of the search.
  2. Nominator can only nominate one family for this search. Nominees who have previously won any national family-oriented awards are not acceptable or disqualified from the competition.
  3. All nominations/entries will be judged by the panel of judges consisting of three (3) Jollibee officials and five (5) well-known family personalities.
  4. Judges will select one (1) deserving family per region: Metro/Mega Manila, North Luzon, South Luzon, Visayas and Mindanao.
  5. Shortlisted semi-finalists are required to go thru an interview and submit the supporting documents such as; Marriage Certificate, Birth Certificate, Family Photos, NBI Clearance, Barangay Clearance, and Letter of Recommendation from barangay captain or village president.
  6. All finalists will also be required to read and sign the Terms and Conditions for Acceptance of final nominations.


Each winning family will receive the following prizes:
  • One Hundred Thousand Pesos (P100,000.00) Cash
  • Special Trophy
  • Jollibee Gift Certificates worth Ten Thousand Pesos (P10,000.00)*
  • *( Jollibee Gift Certificates are not transferable or convertible cash)
  1. Winners will be notified through telephone, via e-mail, and registered mail. Their names will also be published/ announced in major newspapers and through the Jollibee website.
  2. Winners should agree to be featured in publicity materials such as print advertorials related to the campaign.
  3. For Provincial winners, airfare (roundtrip tickets) will be shouldered by Jollibee Foods Corporation.
  4. The five winning families will be required to attend the Grand Awarding Ceremony on September 28, 2011. No proxies are allowed to attend on behalf of the wining families.
  5. Jollibee Foods Corporation will shoulder the twenty percent (20%) tax for prizes above P10,000 pesos.
  6. Prizes not claimed within 60 days from receipt of notification will be forfeited in favor of Jollibee Foods Corporation, with the approval of DTI.
  7. Jollibee Foods Corporation or its designated representative reserves the right to disqualify entries that do not meet the criteria. Jollibee Foods Corporation shall be the final executor.
  8. In case of dispute, the decision of Jollibee Foods Corporation, with the approval of DTI, shall be considered final.
  9. All employees of Jollibee Foods Corporation, participating branches, outlets, their advertising, PR and media agencies as well as their relatives up to second degree of consanguinity or affinity are not allowed to participate in the competition.


  1. Upon claiming of prizes, family winners must present the following requirements:
    • Original Copy of Marriage Certificate
    • Original Copy of Birth Certificate
    • Family photos
    • Two(2)valid IDs with photos
    • Original copy of the registered mail sent by Stratworks, Inc. or copy of e-mail sent by Stratworks, Inc.
  2. Winners of the Jollibee Family Values Awards Grand Prizes should claim their prizes through the Promo and Events Department of Strategic Works, Inc., located at the 2nd Floor Zaragoza Bldg., 102 Gamboa St., Legaspi Village Makati City.

Per DTI-NCR Permit # 4719 series of 2011